Monday, April 18, 2011

H&M Launch Conscious Collection

H&M is no stranger to sustainable clothing, but this time round they went all out by unveiling a brand-new line called Conscious Collection. The collection which is for women, men and children is made from environmentally adapted and greener materials such as organic cotton, Tencel® and recycled polyester. 
H&M’s designers have been inspired by different shades of white, one of the most important colours this Spring. A minimalist, tailored look is combined with romantic lace, Broderie Anglaise, frills and draping.
“It’s not just about organic cotton any more, the possibilities for creating a complete fashion statement with eco smarter materials are huge now,” says Ann-Sofie Johansson, H&M Head of design. “Shades of white are the season’s biggest fashion trend and it feels right for this collection. White creates a romantic feeling with lace and Broderie Anglaise, but is also the basic colour in a sporty, relaxed style and in a preppy tailored look for men."
Dress €24.95, Dress €34.95, Organic cotton top €19.95, 
Dress €39.95, Organic cotton shorts €19.95, Organic cotton tunic €19.95.
Available now in H&M stores nationwide.

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